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 Redefine Adventure

WELCOME TO KONAWORLD

In 1988, our founders Dan & Jake started a company dedicated to making great bikes that create peak riding experiences. We remain a fiercely independent company, and those original principles of Performance, Reliability & Versatility continue to be the foundation of Kona Bikes. Come on in, and discover that thing we call The Long Sweet Ride.

We hear it all the time. There's a definite glow when someone reminisces about that first bike. We feel it too. After all, isn't that what riding is all about?

Our goal at Fuji is to always keep that excitement alive for every type of rider. Whether your first bike was 30 years ago, or you’re shopping for it right now, we create a lifetime of memories, one bike at a time.

 When Joe Breeze hand-built the first modern mountain bike in 1977, Breezer became the world’s first mountain bike brand. As a lifelong cyclist who raced on the road and dirt and toured all over the world, Joe had dedicated his life to making bikes for every level of rider. Joe aimed to create bicycles with one goal: to deliver a bike that has a light and lively ride quality and that will put a smile on your face every time you head out the door for whatever adventure you choose. 

 From your die-hard beachgoers, to surfers, fishermen, skaters, volleyball players, and tourists - we want to embrace the sea-centered lifestyle and let it be at the forefront of our brand. 

 Over the past four decades, BMX has morphed, expanded, and gone worldwide. With our finger on the pulse, SE has created many new styles of BMX bikes in unique sizes never seen before. We will not stop pushing the limits. And to this day we remain true to the BMX Godfather’s core motto of “BMX Innovations.” 

 Our mission is to make the best possible bikes and accessories for adventure. The Salsa team has centuries of collective experience riding, working on, thinking about, and designing bikes. 

 Surly Bikes is committed to making stuff that’s versatile, durable, and sustainable. From our manufacturing process to our packaging, we strive to minimize waste and make steel bikes for people who care about the planet. 

 Here at All-City, our mission is to bring beauty back to production bicycles. From classically inspired frames with hand-built touches to the latest advancements in equipment and technology, these elegant machines move us, literally and figuratively, and we're immensely proud of the opportunity we have to help move them forward. To that end, we aim to build exceptionally fast and fun bicycles that are elegant in design, flawless in performance, and beautiful as all hell out in the world. 

 Reid Bikes mission is ‘to make cycling and eMobility accessible to all’. We do this by designing and manufacturing bikes, eBikes and electric scooters for international distribution under our own brand; Reid, as well as for 8 private label product clients ranging from UK PLCs to direct to consumer brands in the US and UK and Australia’s largest bike specialty retail chain. 

 Our goal is simple: make nature second nature for everyone. We believe that all people, regardless of background or experience, should enjoy the life-affirming, eye-opening beauty of the outside world. We encourage a more active lifestyle and make being outdoors fun and inviting for people of any age, ability, or skill level.